Increase your bottom line with video on your website.
May, 2006
These days, as you’re searching for information on the internet, you’re more and more likely to find video. Videos of elevator pitches, infomercials, or products and services increase the likelihood that website visitors will stay longer and buy more. When you’re surfing the web, do you find yourself clicking on the video, expecting to be treated to something interesting and fun? A survey of one site indicated that 81% of all the visitors stopped to play the video.
What if your website had a video? What if your video was a carefully scripted, compelling piece introducing them to you, your company and your products and services? What if it was written in a fun, entertaining way that proved beyond a shadow of a doubt that you were the perfect company with which to do business? Do you believe that people clicking in would be more likely to buy from you than if your site simply had text?
Or you can think about it this way: You have a beautiful storefront that generates a lot of traffic. Lots of people stop by to check you out. Will you lead all of your prospects to a well lit table piled with sales material and direct them to read about your products and services? Of course not! You are going to speak with each guest individually because you know that most successful sales transactions involve personal relationships. Relationships which allow you to speak directly to the client educating them as to WHY your product or service is different and better than the rest. With video you can do that on your website too.
Perhaps you have a product that is installed in the home. A video describing your products and the installation process can be used as a sales tool both by your in-home demonstrators and on the internet. A value added piece, like a check list for choosing the right contractor, is an additional benefit for homeowners. It can establish you as the authority in sales and installation in your field. By showing that your company is safe, helpful and trustworthy, you can place yourself at the top of your client’s short list of possible vendors.
A well crafted video can show YOU speaking about a certain product or service, how it works and how it can make your visitor’s life easier. You will then be transforming the feel of your website into the feel of your retail store (real or virtual). Each click becomes a personal visit to the best provider of your products and services – you.
Video can work for any service and industry. From pet and home care to burglar alarms or window film, people are more likely to purchase products or services if they can tell that the website they’re viewing has real people behind the pages. Video will give your website that extra touch and establish your credibility. Using video on your website to increase sales is a must. You will be giving your clients what they want and deserve in our high tech world – the personal touch.
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